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Posts Tagged ‘business opportunity’

The Secret To Being Successful In Any Business

Saturday, June 27th, 2009

Ever wondered what defines a business opportunity? It could be several different things. Even something as mundane as vending machines is being marketed as the best business opportunity under the sun. Yes, build an empire of these and get rich!

According to Wikipedia, a business opportunity exists if there is a need, and you have the means to fulfill that need while making money doing it. For example — some people have a skin problem, like acne. OK, you sell them some information on how to deal with acne, or a product that gets rid of acne. That’s a business opportunity right there.

Another simple example: dog training. Dogs are very popular pets — and there are always some of those dogs that have behaviour problems. Then you can sell these folks a book on how to train your dog. In a nutshell: you help people solve a problem, and in return you make some money. This is a classic win-win situation.

Then there is another lucrative area — self-help stuff. You see, people are always dreaming of getting better — every day and in every way. There are many examples — from weight loss to finding your soul mate. The idea is to come up with solutions to issues like these; and if you can do it that’s the road to success.

It isn’t tangible things you sell to people — rather, it is dreams you provide them with. What do I mean by that obscure statement? Well, you see, a product is actually judged by how it makes the user feel.

What people do is buying things to feel better. Some products really have no other function. Why do women use perfumes? Because using perfumes makes them feel better about themselves.

Companies which have understood the human feel-good urge are raking in truckloads of cash. There is the trivial example of product packaging. Companies spend a great deal of money just to find out stuff like what color a box of laundry detergent should have to be most appealing to customers.

Which means: when you compare the merits of business opportunities, then consider if they have the potential to make people feel better. Why not write an ebook where you tell your audience they can lose weight by eating pizzas all day. Do you think you could make it so your readers get a warm fuzzy feeling about themselves — if so you are right on track.

Sell Screenplay

Thursday, May 21st, 2009

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Free Movies

Friday, May 15th, 2009

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Top 10 Article Directories

Thursday, May 14th, 2009

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Articles Regarding Book Publishing

Thursday, May 7th, 2009

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